Composite case study · Storm restoration
Storm Restoration Growth Engine
A composite case study showing how paid media, localized funnels, and automated reminders can help a lean roofing team turn storm demand into booked conversations.
+64%
reported appointment lift
42% → 3%
reported missed-call rate
$6.6M
reported 14-month revenue level
The challenge
Demand existed, but conversion was leaking.
The report describes incoming leads with low conversion, missed follow-ups, no-shows, and limited visibility. The goal was to improve show-up rate and media efficiency while keeping the team lean.
System architecture
1
AuditMarket, account, and funnel review
2
AttractStorm-area Meta and Google campaigns
3
CaptureLocalized landing pages and urgent CTAs
4
RemindAutomated confirmations and reminders
5
OptimizeWeekly reporting and rep feedback
Visual evidence
Storm Restoration performance
Performance snapshotReported KPI view
Appointments+64%
Missed calls3%
Reported revenue$6.6M
Illustrative reporting view built from the reported project metrics.
What changed
From scattered activity to one operating system.
Installed the foundation
Centralized lead tracking and pipeline visibility.
Launched local campaigns
Targeted storm areas with zip-code funnels.
Reduced no-shows
Added reminders and fast follow-up.
Closed the loop
Connected source, stage movement, and reporting.
Transparency note: This is a composite, source-backed presentation built from project materials supplied by Hashes Agency. Identifying details may be simplified, and reported performance is not a guarantee of future results.
Build a cleaner operating system.
We can map the gaps and recommend the next practical move.